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After the Honeymoon Ends
Article

After the Honeymoon Ends

Making Corporate-Startup Relationships Work


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Editorial Rating

9

Qualities

  • Innovative
  • Applicable
  • Concrete Examples

Recommendation

How does the corporate environment differ from the start-up environment? Assuming that the two are fairly different, what can they learn from each other, and how do they keep a collaboration from turning into a major clash of cultures and ideals? The Boston Consulting Group (BCG) surveyed 187 traditional corporations and 86 start-ups, and then analyzed 570 companies in Germany, Austria and Switzerland. Armed with that data, they interviewed more than 30 investors, founders and executives with leading roles in the start-up world. This BCG report contains insights from those surveys and conversations.

Take-Aways

  • Many corporations and start-ups are interested in entering mutually beneficial collaborations.
  • Most of these corporate–start-up collaborations fail to generate the projected benefits for either side.
  • To get the most out of a collaboration, partners must have compatible expectations, agree to what each party will bring to the collaboration and establish mutual respect.

About the Authors

Michael Brigl, Stefan Gross-Selbeck, Nico Dehnert, Florian Schmieg and Steffen Simon are contributors to the Boston Consulting Group’s special reports.