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Carrots and Sticks

Unlock the Power of Incentives to Get Things Done

by Ian Ayres

Bantam, 2010

Category: Career & Self-Development

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Carrots and Sticks
Signing a “commitment contract” can help you hit your personal and professional targets.

In this summary you will learn

  • What “commitment contracts” are
  • How you can use a commitment contract to reach your goals

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Why you should read Carrots and Sticks

Have you been making the same resolutions over and over – about losing weight or stopping smoking – without success? If so, a “commitment contract” can help. In his entertaining new book, lawyer, economist and author Ian Ayres shows how pledging yourself to a reward (a “carrot”) or a punishment (a “stick”) can be a forceful motivator. Ayres describes commitment contracts in a conversational, anecdotal style. getAstract recommends this book to anyone interested in human behavior. It can help you reach that elusive personal or professional goal – if you’re ready to put your money where your mouth is.

About the Author

Lawyer, economist and author Ian Ayres wrote Super Crunchers: Why Thinking-By-Numbers is the New Way to Be Smart. He is the William K. Townsend Professor of Law at Yale University.


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