Negotiate for what you want by treating your opponents with respect, reframing their demands and building a bridge.
In this summary you will learn
- How to use the five-step “breakthrough negotiation” strategy
- How to make adversaries into negotiating partners by being strategic and indirect
- How to handle difficult tactics
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Why you should read Getting Past No
Best-selling author William Ury has the topic of negotiation down cold. Reading this classic book (originally released in 1991) is a pleasure and the reasons it became a bestseller are obvious: It is clear, concise and eminently readable. This book has such wide appeal that getAbstract recommends it to all businesspeople and to anyone who ever needs to negotiate about anything – from cops bargaining with hostage takers to consumers pushing for the best car prices. Read this book and become a better negotiator.
About the Author
William Ury, Ph.D., is a negotiator, public speaker and author. He is co-founder and senior fellow of the Harvard Negotiation Project. He is the co-author of Getting to Yes and Getting Disputes Resolved, and the author of The Third Side, Getting to Peace and The Power of a Positive No, among other books.
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