Summary of Real Influence

Persuade Without Pushing and Gain Without Giving In

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Real Influence book summary
How to influence other people the right way – for their good and for the long term.

Rating

7 Overall

8 Applicability

6 Innovation

7 Style

Review

John D. Rockefeller said, “The ability to deal with people is as purchasable a commodity as sugar or coffee, and I will pay more for that ability than for any other under the sun.” In the rush to earn hard credentials, you may forget to develop the softer skills – like persuasiveness – that will garner even greater gains. This book will help you remember. It offers no shortcuts or tricks, but it fully explains how to influence others the right way – for their good and for the long term. Think of it not only as a self-help manual but also as a guide to a better career and life. Psychiatrist Mark Goulston, author of Just Listen, and executive coach John Ullmen lay out the steps toward personal communications success and genuine influence. However, unlike the easy-reading text, the journey to authentic influence is difficult and requires self-awareness, persistence and patience. Those who commit to this quest will boost their influence, relationships and career rewards. getAbstract warmly recommends this perceptive guide to becoming supremely effective through attentiveness and selflessness. Its examples and illustrations illuminate a clear path. Your challenge and opportunity reside in actually taking that walk.

In this summary, you will learn

  • What pitfalls limit a person’s influence and how to avoid them
  • How to gain true, lasting authority in four steps
  • How to use and keep influence
 

Summary

Hard Work Without Shortcuts
Lasting influence of the kind that fuels long relationships and wins admirers requires hard and persistent work. While you can use various tactics to get people to do what you want, the path to “real influence” has no shortcuts. However, with perseverance and...
Get the key points from this book in less than 10 minutes.

About the Authors

Psychiatrist Mark Goulston is a consultant, columnist, coach and FBI hostage negotiator. He wrote Just Listen and co-founded Heartfelt Leadership. Executive coach John Ullmen lectures on leadership at UCLA. He worked in intelligence for the US Joint Chiefs of Staff.


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    Patrick Brigger 2 years ago
    Good read for Managers 
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    null 3 years ago
    I agree with rhe author regarding the value of this skill.

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