The Medici Effect

In this summary you will learn

• How the intersection of fields spawns innovation, thus unlocking economic potential
• How to generate new ideas
• How to plan for ongoing innovation

getAbstract rating

Why you should read The Medici Effect

In this fun, useful book, Frans Johansson provides a lively, almost breezy, introduction to creativity, innovation, and the interplay of ideas, disciplines and practices. It’s hard to imagine that people could read it without finding themselves sparking new ideas and, perhaps even more important, coming up with easily applicable methods for generating such ideas on an ongoing basis. Those who know the field of creativity will find that many of Johansson’s ideas are familiar. Indeed, he refers to a number of major works, often encapsulating their insights, or redeploying their examples or exercises. Nevertheless, the synthesis is entertaining and useful, and Johansson’s enthusiasm is infectious. getAbstract recommends his book to anyone interested in innovation or creativity; it is especially appropriate for those who are new to the field.

About the Author

Frans Johansson is a consultant, writer and entrepreneur in New York.