In this summary, you will learn
- Why creative talent alone is not enough to achieve success as the owner of a creative services company
- What business skills and knowledge you need to get your new enterprise off the ground
- How to run your business properly
Why you should read When Talent Isn’t Enough
Writers, artists, designers, website developers and other creative professionals think that they can succeed as private business owners based solely on selling their talent. But they need to know more than how to write, paint, draft, design or program. If they plan to work for themselves, creative professionals must become good businesspeople. Writer and freelance expert Kristen Fischer details the skills and knowledge that creative types must possess for success in the business world. Fischer does a solid job of covering essential information for new creative entrepreneurs. getAbstract recommends her advice to creative professionals who plan to open their own shops.
About the Author
Kristen Fischer is a copywriter, journalist and author. She has written for Writer’s Digest, New Jersey Monthly, HOW Design and MediaBistro.
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