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Big Brown

The Untold Story of UPS

by Greg Niemann

Jossey-Bass, 2007

Category: Concepts & Trends

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Big Brown

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rating 8 (8)

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rating 7 (7)

Innovation

rating 7 (7)

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rating 8 (8)

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rating 3 (3)

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  (8.0)

In this summary you will learn

  • How the United Parcel Service began
  • How it became the world's largest package delivery service
  • How founder Jim Casey shaped its management system and pervasive corporate culture

Why you should read Big Brown

The package delivery business is a huge industry that hinges on personnel and logistics, as author Greg Niemann explains in this informative, entertaining biography of the United Parcel Service. Niemann, a UPS career insider, explains how the company became a global leader. He gives credit to the values of its founder, Jim Casey, a hard worker from a humble background. Casey believed in strict routine, safety, precision, shared responsibility and fairness; he pioneered programs to distribute the company's wealth to his employees, while holding them to strict procedures. This absorbing corporate bio is more objective than you might expect, though clearly Niemann is a fan of Casey and UPS. getAbstract finds that his focus on Casey's entrepreneurship offers a fine example for anyone who is trying to make a company prosper.

About the Author

Greg Niemann, a Southern California travel and outdoors writer, had a 35-year career with UPS, moving up from driver to West Coast editor of the company's publications and a frequent liaison to top management.

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