Direct from Dell

In this summary, you will learn

• How Michael Dell built his company
• How "going direct" helped Dell succeed during its first 15 years
• How Dell underwent big successes - and notable failures

getAbstract rating

Why you should read Direct from Dell

If you are in the computer business, or in sales, you already know the Dell story. It’s about a driven man, Michael Dell, who came up with a simple idea - direct sales - and then expanded his company into the world’s second biggest manufacturer of personal computers. Dell’s personal story is inseparable from the story of his company, and his book gives readers his unfiltered, first-person perspective. He covers his company’s history, challenges, problems and successes in an unvarnished, matter-of-fact style. getAbstract highly recommends this book to anyone in the computer industry, to entrepreneurs and to managers who want to make their small businesses grow.

About the Author

Michael Dell is chairman of the board of Dell, Inc., the "world’s largest computer-systems company," and a board member of the World Economic Forum. Catherine Fredman collaborated with Andrew Grove, chairman of Intel, on his best-selling book, Only the Paranoid Survive.