Earth, Inc.
Using Nature’s Rules to Build Sustainable Profits
Harvard Business Review Press, 2010
Category:
Concepts & Trends
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(3)In this summary you will learn
- What are the five “biosphere rules” and why they matter
- How to profit by designing products for recycling
- What new “value cycle” factors you should consider in designing “product platforms”
Why you should read Earth, Inc.
Sustainability? Gregory Unruh says plan for it, “embed it and forget it!” Unruh codifies five rules that nature follows for efficient productivity in the biosphere and illustrates how these rules can work for business. He explains how to rethink “product platforms” and how to maximize the benefits of waste streams. getAbstract recommends this quick read for inspiration on finding your company’s next surge in profits: earnings based on ecologically sustainable practices. As a bonus, these rules also boost your triple bottom line.
About the Author
Gregory Unruh heads the Lincoln Center for Ethics in Global Management and teaches Corporate Ethics at the Thunderbird School of Global Management in Arizona.
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