Googled

In this summary you will learn

• How Google rose to prominence
• How it is shaped by its corporate culture
• Why traditional media and advertising companies fear it

getAbstract rating

Why you should read Googled

In this excellent study of the Google organization and its influence, ace media writer Ken Auletta combines Google’s history with an analysis of what its success means to traditional publications and their advertising. He uses his high-level access to media industry moguls and tech insiders to flesh out the story. Readers who have closely followed the shifting journalistic landscape won’t find surprises here, but for those seeking to make sense of shrinking newspapers and of all those ads in the right column of their Google search results, Auletta offers a thorough, absorbing backgrounder. getAbstract recommends his well-crafted book to investors and professionals seeking perspective on the changing media environment.

About the Author

Ken Auletta has written the “Annals of Communications” column for The New Yorker since 1992. He is the author of eight books, including World War 3.0: Microsoft and its Enemies.