Green Recovery

Get Lean, Get Smart, and Emerge from the Downturn on Top

by Andrew S. Winston

Harvard Business Review Press, 2009

ISBN: 9781422166543
Pages: 200

Category: Concepts & Trends

In this summary you will learn

• Why more companies are going green
• How environmental pressures like climate change and questions from powerful stakeholders affect every organization
• How to take four steps toward a more sustainable, profitable enterprise

Why you should read Green Recovery

Climate change and sustainability are tremendous challenges for businesses. Inflexible firms will find the future difficult as the prices increase for oil and other scarce resource. Therefore, nimble, visionary firms are adjusting to new environmental realities. Sustainability expert Andrew S. Winston explains why going “lean and green” can be the best move a business can make, in good times and bad. He details how firms can implement green initiatives to survive and thrive in today’s new economic and environmental climate. getAbstract recommends Winston’s book to executives and managers who want to learn how going green can improve their strategies, business models, and profits.

About the Author

Andrew S. Winston, a sustainability expert, advises firms on going green. He co-authored Green to Gold, a bestseller on environmental responsibility. He is a former manager at Time Warner and MTV, and a former Boston Consulting Group strategist.

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