Green Recovery
Get Lean, Get Smart, and Emerge from the Downturn on Top
Harvard Business Review Press, 2009
Category: Concepts & Trends
The greener the leaner: How your company can face the sustainability challenge and cut costs at the same time.
In this summary you will learn
- Why more companies are going green
- How environmental pressures like climate change and questions from powerful stakeholders affect every organization
- How to take four steps toward a more sustainable, profitable enterprise
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Why you should read Green Recovery
Climate change and sustainability are tremendous challenges for businesses. Inflexible firms will find the future difficult as the prices increase for oil and other scarce resource. Therefore, nimble, visionary firms are adjusting to new environmental realities. Sustainability expert Andrew S. Winston explains why going “lean and green” can be the best move a business can make, in good times and bad. He details how firms can implement green initiatives to survive and thrive in today’s new economic and environmental climate. getAbstract recommends Winston’s book to executives and managers who want to learn how going green can improve their strategies, business models, and profits.
About the Author
Andrew S. Winston, a sustainability expert, advises firms on going green. He co-authored Green to Gold, a bestseller on environmental responsibility. He is a former manager at Time Warner and MTV, and a former Boston Consulting Group strategist.
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Green to Gold
How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantageby Daniel C. Esty and Andrew S. Winston
