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(2)In this summary you will learn
- How Guinness – the brewery and the product – has evolved over the past 250 years
- How British rule and subsequent Irish independence affected the company
- How its quirky ad campaigns drew new, younger customers
Why you should read Guinness
The perfect pint of Guinness takes exactly 119.5 seconds to pour. However, you would be hard-pressed to recount even a fraction of the Guinness story within that time frame. Spanning 250 years, it is a tale of dedication, pride, craftsmanship and innovation. Bill Yenne offers a detailed, affectionate look at the history of the family and its product. He passionately pursues the Holy Grail of the stout world, the perfect pint of Guinness, and recounts the trials and tribulations that the company experienced over the centuries – revolutions, World Wars, cold wars and crises. getAbstract advises quality connoisseurs, innovation enthusiasts and history buffs to pull up a seat at an Irish pub, and experience world events in Guinness’ signature black and white. Those who enjoy a happy ending can rest assured that the company has one thing in common with its famous product: The cream always rises to the top.
About the Author
Bill Yenne has written more than 40 books on historical topics, with a special focus on brewing history. His titles include The American Brewery and Beers of the World.
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