getAbstract

| Knowledge Packs | Travel Packs |
Blog | RSS Feeds | Free Summaries
back  Back to Category Sales & Marketing

Gut Feelings

The Intelligence of the Unconscious

by Gerd Gigerenzer

Penguin, 2008

Category: Concepts & Trends

Get the summary
Gut Feelings

getAbstract rating

Overall (?)

rating 8 (8)

Applicability

rating 6 (6)

Innovation

rating 9 (9)

Style

rating 7 (7)

Level of Expertise (?)

rating 1 (1)

User rating

  (8.0)

In this summary you will learn

  • Why intuition is often better than careful reasoning
  • What heuristics are and how to use them
  • Why you don’t always need a lot of information to make a good decision

Why you should read Gut Feelings

According to Freud and other intellectuals and philosophers, intuition is unsound and has no merit. Freud warns not to put any value on gut feelings. Instead, people should trust logic and reasoning. German psychologist Gerd Gigerenzer begs to differ. He claims that intuition often works far better than reason to solve problems and make decisions. Gigerenzer details numerous studies that repeatedly demonstrate intuition’s ability to trump logic. He illustrates how people with less information often make better decisions than experts. getAbstract recommends Gigerenzer’s book to people who want to understand and improve the way they make decisions. As Alexander Pope said, “Who reasons wisely is not therefore wise.” Gigerenzer might agree. What do you think? More to the point, what do you feel in your gut?

About the Author

Gerd Gigerenzer directs the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin. A former psychology professor at the University of Chicago, Gigerenzer has won numerous awards and prizes for his research and books.

Comment on this summary

Be the first to write a comment! Sign in to share your opinion