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How Risky Is It, Really?

Why Our Fears Don't Always Match the Facts

by David Ropeik

McGraw-Hill, 2010

Category: Concepts & Trends

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How Risky Is It, Really?
A guide to risk evaluation: How can you tell how scared to be?

In this summary you will learn

  • How people evaluate risk
  • Why your perceptions are often wrong
  • How to think about potential hazards more accurately

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Why you should read How Risky Is It, Really?

This lively, honest book is a pleasure to read and easy to digest. Journalist David Ropeik demystifies the common mental and social mechanisms humans use to evaluate danger. He explains how people often misrepresent and misunderstand possibly perilous circumstances and tells you how to weigh potential risk more accurately. Some explanations are too long and some “risk perception factors” are a bit similar, but, that noted, Ropeik’s many insights are so instantly applicable that any reader will find them useful. getAbstract recommends his book to anyone involved in risk management and social policy, and to all consumers of the news.

About the Author

David Ropeik is the co-author of RISK and has written for major metropolitan newspapers.


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