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Inside Yahoo!

Lessons from the Masters of Brand, Growth and Reinvention

by Karen Angel

John Wiley & Sons, Inc., 2002

Category: Concepts & Trends

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Inside Yahoo!
It’s stock price might have fallen $200, but, hey, Yahoo! is still in business.

In this summary you will learn

  • The history of Yahoo!, a prominent Web portal and one of the most high-flying stocks of the Internet boom
  • How the competitive pressures of the dot-com stock bubble encouraged Web portals to embark on money-losing enhancements
  • How Yahoo! is attempting to survive by revamping its business model

getAbstract rating

getAbstract rating (?)

(8)

Applicability

(6)

Innovation

(8)

Style

(9)

Level of Expertise (?)

(6)

Why you should read Inside Yahoo!

Inside Yahoo! presents a blow-by-blow chronology of the birth, ascension and downfall of a company that - in terms of business model and stock price - was the archetype of the ’90s dot-com. Readers will be hard pressed to identify any relevant fact or event from the life of Yahoo! overlooked by author Karen Angel. What is missed however, is meaty analysis: Did the hubris of Yahoo!’s founders contribute to the company’s reversal of fortunes? Angel doesn’t speculate. Nevertheless, getAbstract.com recommends her book for its comprehensive recounting of a business tale that truly captures the essence of the Internet boom.

About the Author

Karen Angel  is a journalist who has been published in The New York Times, Crain’s, the New York Post, The Washington Post, BusinessWeek Online, and Publishers Weekly.


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