Making the World Work Better
The Ideas that Shaped a Century and a Company
Category: Concepts & Trends
IBM helped shape the last century and will influence the next.
In this summary you will learn
- What impact IBM had on the growth of technology
- How technology evolved and affected different segments of society
- What role IBM plays in defining the role of the modern international corporation
getAbstract rating
| getAbstract rating |
Importance |
|
Innovation |
|
Style |
|
| Level of Expertise |
Why you should read Making the World Work Better
Most corporate biographies read like carefully crafted public relations pieces, containing the self-congratulatory prose found in any annual report. In a refreshing departure, journalists Kevin Maney, Steve Hamm and Jeffrey M. O’Brien offer a thoughtful, well-researched and intelligent history of IBM. In telling IBM’s story, the authors trace the history of technology over the last century, explore IBM’s influence and how it changed industry and society. They delve into IBM’s story from its founding father Thomas Watson Sr. and its participation in technology development, to today’s modern international corporation. Even though IBM sponsored and published its own epic tale, getAbstract recommends it to anyone interested in computer technology or business history.
About the Authors
Kevin Maney reported for USA Today for two decades and is the author of The Maverick and His Machine. Steve Hamm wrote for BusinessWeek for 20 years before joining IBM’s Corporate Communications. Editor and journalist Jeffrey M. O’Brien worked at Fortune and Wired.
Do you like this summary?
Customers who read this summary also read
-
In the Plex
How Google Thinks, Works, and Shapes Our Livesby Steven Levy
-
The Big Lie
by Anthony Bianco
-
Everything I Know About Marketing I Learned From Google
by Aaron Goldman
-
The Pixar Touch
by David A. Price
By the same authors
-
Trade-Off
Why Some Things Catch On, and Others Don't
The Ever-Present Tension Between Quality and Convenienceby Kevin Maney
-
Bangalore Tiger
by Steve Hamm
-
The Maverick and His Machine
by Kevin Maney



