Summary of What Would Google Do?

HarperCollins, more...

Buy the book

What Would Google Do? book summary
How Google is changing the world one search at a time. And how its rules can make you more open, connected and profitable.

Rating

7 Overall

7 Applicability

7 Innovation

8 Style

Review

Google is the world’s most widely used search engine. Its users conduct hundreds of millions of searches daily, many pursuing links from corporate ads. Each time you click on a company’s paid link, Google makes money. Already one of the best-known corporations on the planet, Google continues to grow tremendously as it sets the paradigm for booming Internet commerce. Author Jeff Jarvis explains what makes Google and other successful Web companies tick, and what your company can learn from its strategic concepts. He explains how to use a set of Internet business axioms he dubs the “Google Rules.” getAbstract finds (with little searching) that Jarvis provides an essential corporate road map for this era of radical change.

In this summary, you will learn

  • What your company can learn from Google’s business model
  • How to apply the “Google Rules” to increase your profile, sales and profits
  • How to manage your business in the new Internet era by asking “What Would Google Do?”
  • Why “it’s Google’s world” and “you just live in it”
 

Summary

A Searching Question
Google sets the pace of business in the Internet age. The Times of London calls it “the fastest growing company in the history of the world.” When pondering how to proceed in this exciting, confusing, often counterintuitive era, pose this practical question...
Get the key points from this book in less than 10 minutes.

About the Author

Jeff Jarvis runs Buzzmachine.com, a blog about the media and the Internet. He was founding editor of Entertainment Weekly and teaches at the City University of New York’s Graduate School of Journalism.


Comment on this summary

More on this topic

Contained in Knowledge Pack:

  • Knowledge Pack
    Google for Fun and Profit
    Learn how Google began, and how you can harness its power to learn what you want, find what you want and sell what you want.

Customers who read this summary also read

More by category