Building Social Business

In this summary you will learn

• What “social business” is, and why it offers a viable alternative to the current system
• What challenges social businesses face in the marketplace
• How to start a social business

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Why you should read Building Social Business

Muhammad Yunus, founder of Grameen Bank, a microcredit lender, won the Nobel Peace Prize for his contributions to fighting world poverty. Although the government of Bangladesh eventually forced him to leave the bank (possibly for political reasons), his views still convey great force. Yunus espouses an economy that embraces humanity as a pool of positive potential. His book, written with Karl Weber, lays out a blueprint for “social business.” It details compelling case studies of how various Grameen enterprises handle everyday market problems. getAbstract recommends it to executives who want to enfranchise good works, and to garage-office entrepreneurs and public policy technocrats who believe in a world with less poverty, but who need a little guidance to get there.

About the Author

The 2006 Nobel Peace Prize winner, Muhammad Yunus, founded Grameen Bank.