Bull's Eye Investing

Targeting Real Returns in a Smoke and Mirrors Market

by John Mauldin

John Wiley & Sons, Inc., 2004

ISBN: 9780471655435
Pages: 240

Category: Finance

In this summary you will learn

• What the sobering facts about investing and the market are
• What data counters the optimistic sales pitches of brokers and investment promoters

Why you should read Bull's Eye Investing

This is a very good book about investing and market behavior. Readers should be forewarned that author John Mauldin may have some bias in that he is an advisor and money manager with a big commodities practice. Nevertheless, pay close attention to his evidence and the case he expounds here. Mauldin marshals numerous studies to indicate that a secular extended bear market is upon us and that it may be a long, long time before stock markets recover strength and surpass their present levels in inflation-adjusted terms. He suggests that a further drop of as much as 50% may be in the cards and, in case you aren't already scared, he supports his contention with solid evidence. Mauldin offers you a number of plausible alternatives for managing your money. getAbstract.com finds that one of his book's great merits is that it calls attention to a potentially dark scenario that most investment coverage ignores.

About the Author

John Mauldin is president of Millennium Wave Advisors, LLC, an investment advisory firm, and president of Millennium Wave Securities, LLC, a member of the NASD. He is also a commodity pool operator, a commodity-trading advisor and an introducing broker.

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