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Swiss Made

The Untold Story Behind Switzerland's Success

Profile Books,

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Category: Global Business

Swiss Made

In this summary, you will learn

  • Which entrepreneurs lead Swiss business today
  • How several Swiss industries developed over time
  • Who some of the leading entrepreneurs are in Switzerland today

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Why you should read Swiss Made

The miracle and mystery of Switzerland is its continued success and prosperity over the past several centuries. This small, mountainous nation is internationally influential in the development of several industries, controls a disproportionate percentage of worldwide commodities trading and has a wealth management sector that generated 50 billion Swiss francs ($54 billion) in revenue within seven years. Its open-minded citizens enjoy a strong voice in government and a high standard of living. Economic historian R. James Breiding sets out to explain why Switzerland has been so successful. His analysis has not produced a casual read: This is an in-depth textbook that traces 14 Swiss industries from the Middle Ages to the present day. getAbstract believes that entrepreneurs, economists, history buffs and business leaders will enjoy this history of the achievements that make Switzerland unique, especially if they study it while – in a scholarly way, of course – sipping a Nespresso and carefully analyzing a box of Swiss chocolates.

About the Author

R. James Breiding, founder of Naissance Capital, co-wrote The Swiss Economic Wonder. He contributed articles about Switzerland to The Economist for several years.

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  1. July 28, 2013 Obie Akpachiogu
    I worked in Geneva at some point. I love this country. Nice to read this book!

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