Winning the War for Talent in Emerging Markets

In this summary, you will learn

• Why multinational corporations are increasingly recruiting women in the BRIC countries and the UAE
• What cultural pressures these women face
• What practices corporations should adopt to retain this educated, ambitious workforce

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Why you should read Winning the War for Talent in Emerging Markets

The prevailing stereotype of women in developing nations as victimized, submissive and unschooled is simply not true. In fact, women in Brazil, Russia, India, China (the BRIC nations) and the United Arab Emirates (UAE) are graduating from universities in growing numbers that rival and often surpass those of men. These educated women represent a rich talent pool for businesses looking to expand in emerging markets. However, females continue to face societal pressure and organizational discrimination in their cultures. Multinationals that help these women overcome cultural restrictions and biases that thwart their aspirations will gain access to a wealth of talent. Economist Sylvia Ann Hewlett and management consultant Ripa Rashid make a strong case for nurturing this highly qualified female workforce. getAbstract finds their research essential reading for managers looking to hire and operate in emerging economies.

About the Authors

Sylvia Ann Hewlett directs the Gender and Policy Program at Columbia University’s School of International and Public Affairs. She founded the Center for Work-Life Policy, where Ripa Rashid is an executive vice president.