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High Score, Low Pay
Article

High Score, Low Pay

Why the Gig Economy Loves Gamification

The Guardian, 2018

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Editorial Rating

8

Qualities

  • Eye Opening
  • Insider's Take

Recommendation

Sarah Mason, a Lyft driver and sociologist, forensically examines management controls in the ride app industry. Based on her personal experience, she shows how companies like Lyft use gamification to motivate drivers. Your driver is actually playing a game – and may be hooked.

Take-Aways

  • Gamification has replaced coercion as a management tool in the workplace.
  • Gaming helps retain and motivate staff in low-wage environments.
  • In the ride-sharing industry, challenges motivate people to pick up a specified number of rides.

About the Author

Sarah Mason is a Lyft driver and a graduate student studying platform-mediated labor at the University of California.