When Cultures Collide

In this summary you will learn

• Why it is crucial to understand the cultures in which you are conducting business
• How cultural differences in basic concepts affect communication
• Why truth in business is not absolute

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Why you should read When Cultures Collide

Richard D. Lewis, an expert on cross-cultural and language training who has tutored clients from Swedish corporate executives to the Japanese Imperial Family, discusses the need to consider cross-cultural differences in managing any company in today’s global world. He suggests a broad model you can use to characterize different national characteristics as linear-active, multi-active, and reactive. These traits shape attitudes toward time, leadership, team building, and affect a range of organizational behaviors. Lewis includes brief national profiles you can refer to when doing business away from home. This in-depth book covers common patterns in different cultures, and offers many examples of how different groups act under different situations. getAbstract recommends this book to top executives, managers and anyone who works in a multicultural business environment, as well as to general readers with a yen for informed people watching.

About the Author

Richard D. Lewis  is chairman of Richard Lewis Communications, an international institute of cross-cultural and language training. His clients include Deutsche Bank, Mercedes Benz, BMW, Fiat, Gillette, Pfizer, Andersen Consulting, Nestle, Nokia, Volvo, Saab, IBM and a dozen government industries. He spent five years in Japan, where he was the tutor for the Empress Michiko and other members of the Japanese Imperial Family.