Boeing Versus Airbus
The Inside Story of the Greatest International Competition in Business
Category:
Industries
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(2)In this summary you will learn
- How the world's two largest passenger aircraft manufacturers, Boeing and Airbus, compete
- How they are organized
- What challenges they face from each other and from the growing global marketplace
Why you should read Boeing Versus Airbus
John Newhouse, an experienced journalist and former New Yorker writer, has already written one book on the airplane industry (The Sporty Game). His fans will welcome the return of his expert insights, and may see this as a bonus supplement or extension. He has collected some fascinating new material for this work, so it is deeply informative, though perhaps not as dramatic as its title portends, since the titular competitors take turns winning. Newhouse clearly conducted extensive fresh research, and he presents interesting interview material throughout, although he gets a little awkward when he uses numerical data. getAbstract recommends this look behind the hangar doors of the airplane industry to business historians and, especially, to aviation buffs.
About the Author
John Newhouse covered foreign policy for The New Yorker. He was assistant director of the U.S. Arms Control and Disarmament Agency, and senior policy advisor for European affairs in the Clinton administration. This is his ninth book.
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