Summary of Macrowikinomics

Rebooting Business and the World

Portfolio, more...

Buy the book

Macrowikinomics book summary
Global connectivity is changing the world and your place in it. Learn how to join in and adapt.

Rating

8 Overall

7 Applicability

7 Innovation

9 Style

Review

Welcome to your new world, courtesy of the digital revolution. Sorry, but you won’t be able to skate by as a passive, disinterested observer. Figuratively, the Internet is forcing you to get involved. Don Tapscott and Anthony D. Williams focus on how the online community’s “mass collaboration” is changing political and civic institutions. In this follow-up to their bestseller Wikinomics, the authors explain why technology and social media may hold the answers to some of the world’s most pressing problems. Written in a witty, sharp style, their book covers the Web 2.0 waterfront, describing how groups in industry, education, science, finance, medicine and government are creating value from “networked intelligence.” getAbstract recommends this cogent, all-encompassing guide to the digital future but warns readers of Wikinomics to brace themselves for some repetition. Start reading soon, because change is accelerating every second.

In this summary, you will learn

  • What five precepts drive “networked intelligence,”
  • How digital “mass collaboration” will change industry, education, science and more
  • How to implement “macrowikinomics” in your organization
 

Summary

Empowering the World
On January 12, 2010, a massive earthquake struck Haiti. Within an hour of learning about the quake, the people behind the “crisis-mapping” website, Ushahidi, were coordinating global relief efforts to “crowdsource assistance” for the devastated country. Ushahidi relied...
Get the key points from this book in less than 10 minutes.

About the Authors

Don Tapscott, a prolific author, is the chairman of nGenera Insight, a business strategy think tank. Anthony D. Williams is a senior fellow with the Lisbon Council. They co-wrote the bestseller Wikinomics.


Comment on this summary

More on this topic

By the same authors

Contained in Knowledge Pack:

  • Knowledge Pack
    Collaborative Business
    Geographic distance no longer limits partnerships. In fact, it encourages them. How to expand your reach.

Customers who read this summary also read

More by category