The Coming Biotech Age

The Business of Bio-Materials

by Richard W. Oliver

McGraw-Hill, 2000

ISBN: 9780071350204
Pages: 288

Category: Industries

In this summary you will learn

• What biotech is
• Why “bioterials” will spawn perpetual discoveries and growth
• What main issues make up the “bioethics” debate

Why you should read The Coming Biotech Age

The convergence of genetics and materials science is about to change everything fast. Author Richard Oliver describes himself as a disciple of the brilliant Canadian futurist Marshall McLuhan, so you can expect a book rife with sweeping predictions and neologisms. Parental advisory: In this book, buzzwords proliferate like that lab experiment you started in high school and just couldn’t stop. To cut to the "bio" bottom line: The world as you know it will basically cease to exist in about five years. (Oh, that’s no surprise, but how can you make a buck off of it, right?) Well, give Oliver credit: He backs up his bio-ideas with solid bio-research, and you get the uncanny feeling that his bio-predictions are probably accurate, in spite of the annoying prefixes. After all, it wasn’t too long ago that a certain don north of the border was ridiculed for his zany description of an impending "Global Village." getAbstract recommends this book for anyone who could benefit from a user’s manual on the future. Indeed, you could say it’s a veritable bio-crystal ball.

About the Author

Richard W. Oliver  is a professor at Vanderbilt University’s business school, and prior to that was vice president of marketing at Nortel. He serves on the Boards of Directors of six U.S. companies and maintains a worldwide consulting practice.

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