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Inside Cisco
Book

Inside Cisco

The Real Story of Sustained M&A Growth

Wiley, 2001 more...

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Editorial Rating

7

Qualities

  • Analytical
  • Eye Opening
  • Concrete Examples

Recommendation

There’s no reason to beat around the bush: This is not an objective history of Cisco. It is an unabashedly adulatory look at one of the most influential companies of the New Economy. If you’re looking for a critical assessment of Cisco’s business model and execution, look elsewhere. That does not mean that you should ignore Inside Cisco, however. On the contrary, getAbstract.com strongly recommends this book for its detailed dissection of Cisco’s acquisition methodology, from its target identification and selection to integration and employee retention. Anyone in business would do well to read this book, study these processes and make them their own.

Take-Aways

  • Cisco Systems is the most successful networking and communications company of the Internet Economy.
  • Cisco seeks leadership in market share and profitability in any market it enters.
  • The company sticks to networking and forms partnerships when it needs to move into other areas.

About the Author

Ed Paulson is president of Technology and Communications, Inc. He is the author of 10 business and technology books, including the The Technology M&A Guidebook. He is currently a visiting professor of Business at DePaul University.