Summary of Jugaad Innovation

Think Frugal, Be Flexible, Generate Breakthrough Growth

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Jugaad Innovation book summary
Ingenious developing-world entrepreneurs accomplish almost anything with almost nothing.


8 Overall

7 Applicability

8 Innovation

8 Style


Decentralized, nonhierarchal management has been replacing musty command-and-control management style for some time. One name for R&D’s new bottom-up approach is jugaad, a colloquial Hindi word that roughly translates as “an innovative fix; an improvised solution born from ingenuity and cleverness.” This tactic enables inventors to develop innovative products and services “faster, better and cheaper.” Professors and consultants Navi Radjou, Jaideep Prabhu and Simone Ahuja examine jugaad innovation worldwide, present inspiring case studies and explain why Western companies should supplement top-down, traditional R&D with bottom-up jugaad. getAbstract recommends this revelatory, inspiring exploration to business leaders who seek to innovate by achieving “more with less.”

In this summary, you will learn

  • How jugaad innovation deals with scarcity and rapid change
  • Why the West’s R&D system is poorly suited to meet these challenges
  • How to implement jugaad in your organization


Mansukh Prajapati – an Indian living in the scorching desert village of Ramakrishna Nagar in the western state of Gujarat – is a trained potter who never finished high school. He also is a brilliant inventor who created a simple clay refrigerator that keeps foods cold without...
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About the Authors

Navi Radjou is a strategy consultant and a fellow at Judge Business School, University of Cambridge, where Jaideep Prabhu is Jawaharlal Nehru Professor of Indian Business and Enterprise. Simone Ahuja is the founder of Blood Orange, a strategy consultancy.

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    Lorenzo Del Marmol 2 years ago
    A new way to see innovation. Do not think out of the box burn the box. @DM_Lorenzo
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    SATYANARAYANA Yenamandra 2 years ago
    This is a great read. This is exactly the mindset needed for path-breaking innovations. Reminds me of Apollo 13.

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