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Jugaad Innovation

Think Frugal, Be Flexible, Generate Breakthrough Growth

Jossey-Bass,

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Category: IT, Production & Logistics

Jugaad Innovation
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In this summary, you will learn

  • How jugaad innovation deals with scarcity and rapid change
  • Why the West’s R&D system is poorly suited to meet these challenges
  • How to implement jugaad in your organization

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Why you should read Jugaad Innovation

Decentralized, nonhierarchal management has been replacing musty command-and-control management style for some time. One name for R&D’s new bottom-up approach is jugaad, a colloquial Hindi word that roughly translates as “an innovative fix; an improvised solution born from ingenuity and cleverness.” This tactic enables inventors to develop innovative products and services “faster, better and cheaper.” Professors and consultants Navi Radjou, Jaideep Prabhu and Simone Ahuja examine jugaad innovation worldwide, present inspiring case studies and explain why Western companies should supplement top-down, traditional R&D with bottom-up jugaad. getAbstract recommends this revelatory, inspiring exploration to business leaders who seek to innovate by achieving “more with less.”

About the Authors

Navi Radjou is a strategy consultant and a fellow at Judge Business School, University of Cambridge, where Jaideep Prabhu is Jawaharlal Nehru Professor of Indian Business and Enterprise. Simone Ahuja is the founder of Blood Orange, a strategy consultancy.


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  1. May 27, 2013 Lorenzo Del Marmol
    A new way to see innovation. Do not think out of the box burn the box. @DM_Lorenzo
  2. April 25, 2013 Satya Test Yenamandra
    This is a great read. This is exactly the mindset needed for path-breaking innovations. Reminds me of Apollo 13.

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