Summary of Taming the Big Data Tidal Wave
Finding Opportunities in Huge Data Streams with Advanced Analytics
Wiley, 2012 more...
Are you ready to monetize the tidal wave of data rushing toward you?
Analytics expert Bill Franks argues that the onslaught of “big data,” the flood of information that is sweeping over every business, might be overwhelming. He’s clear that big data’s new and varied formats may seem strange to users, a complication that makes analysis difficult. Franks provides conceptual tools and examples readers can use to get the most from the ever-increasing data supply. Laypeople may find his text somewhat dry and his subject matter complex and specialized, but they are not this author’s primary audience. getAbstract recommends his smart manual to executives trying to formulate analysis and knowledge management programs, analysts themselves, and those interested in how technology changes business.
In this summary, you will learn
- Why the emergence of “big data” is significant
- Why the information surge is difficult to handle
- How to master and apply big data
About the Author
Bill Franks is chief analytics officer for Teradata. He oversees the Business Analytics Innovation Center, which Teradata sponsors.
Comment on this summary
Customers who read this summary also read
Public Affairs, 2014
P.W. Singer and Allan Friedman
Oxford UP, 2014
Viktor Mayer-Schönberger and Kenneth Cukier
Houghton Mifflin, 2013