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Double Double

How to Double Your Revenue and Profit in 3 Years or Less

by Cameron Herold

Greenleaf Book Group, 2011

Category: Leadership & Management

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Double Double
Are you brash enough to be an entrepreneur? To find out, measure yourself against Cameron Herold.

In this summary you will learn

  • How to double your sales and profits in three years
  • How to “reverse engineer” a path to your goals
  • What highs and lows to expect
  • How to focus

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Why you should read Double Double

What can you learn from Cameron Herold, former COO of 1-800-GOT-JUNK? Well, you might pick up quite a bit, given that he increased its revenues from $2 million to $105 million in six years. Herold, now a business coach, says your enterprise can double its sales and profits in a three-year span. He provides specific tactical counsel, carefully explains his intriguing strategy for profitable growth at the rate of 25% a year, and offers clear precepts you can follow. Herold’s overall strategy is useful; however, while he’s quite likeable, he is not beyond a bit of ego or the occasional far-fetched notion. getAbstract recommends this ambitious, encouraging book to striving executives and entrepreneurs.

About the Author

Cameron Herold is former COO of 1-800-GOT-JUNK? and founder of the consultancy BackPocketCOO.com. He is a business and CEO coach.


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