Summary of FISH!

A Remarkable Way to Boost Morale and Improve Results

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FISH! book summary
When you buy a Copper River salmon at Seattle’s Pike Place Market, the fishmongers wrap it up and throw it to you with jokes and shouted greetings. The salmon, while delectable, is no bargain, but who cares? Now class, what do we learn from this?


8 Overall

7 Applicability

6 Innovation

10 Style


Mary Jane Ramirez has just been put in charge of Hell. That’s how bad her new assignment seems, before she stumbles upon the inspiring management secrets of The Pike Place Fish Market. This effective little tale introduces readers to "Fish!" - the authors’ prescription for boosting employee morale and productivity. The fish-tossing, joke-cracking camaraderie of the market serves as the workplace ideal in this book, which is easy to read but carries a lasting punch. getAbstract recommends this book to executives, change agents, managers, staff members, and students. Whether you are trapped in a bad working environment or trying to improve a mediocre one, this book will inspire you to get up and change your surroundings. Fish! will be one of the most influential books you read all year.

In this summary, you will learn

  • How to energize and rejuvenate a stagnant team
  • Why it is important to inject some fun into work
  • Why you should always be customer-focused
  • What steps you can take to implement the Fish philosophy and boost your team’s morale


Mary Jane and the Toxic Waste Dump
Mary Jane Ramirez lived in Southern California with her husband Dan and their two children, Stacy and Brad. Everything was good. Then one day Dan came home with a dream job offer from Microrule, a Seattle-based company.

Soon thereafter, ...
Get the key points from this book in less than 10 minutes.

About the Authors

Stephen C. Lundin, runs a corporate membership seminar series for the Institute for Creativity and Innovation at the University of St. Thomas in Minneapolis. Harry Paul is a senior vice president with the Ken Blanchard Companies, where he coordinates special projects and manages the internal speakers’ bureau. John Christensen is CEO of ChartHouse Learning Corporation, the leading producer of corporate learning films, including FISH!, the video.

Comment on this summary

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    Jerry Armijo 3 weeks ago
    I have personally witnessed the Pike Market fishmongers in action and remember how impressively they all worked in harmony and the joyfulness they spread every day.
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    Jean-Baptiste Bartouih de Taillac 4 weeks ago
    Great positive way
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    David Forry 3 years ago
    As an avid reader, I have perused the pages of Stephen C. Lundin, Harry Paul and John Christensen’s book FISH! numerous times. It became a favorite of mine, and I have read the getabstract summaries on some other books in the series.
    I have visited Quincy Market in Boston and the Chelsea Market in New York, but nothing compared to the sight I witnessed at Pike when i visited Seattle. The streets were buzzing, the tourists were gawking and I finally understood the book’s slogan “Catch the Energy and Release the Potential.” So many people were recording video on their mobile phones that the scene resembled a rock concert.
    The market was truly awe-inspiring. I saw how people working at a seemingly mundane job can make their work enjoyable and fun…not to mention profitable! I decided to ship salmon back to Miami. I picked out a beautiful fish and watched as the workers picked it up, threw it twenty feet, caught it, propelled it another twenty and wrapped it up for shipping – all while they joked, shouted and dazzled the crowd.
    Those lucky enough to visit Seattle should visit The Pike Fish Market and experience the energy the workers generate.

More on this topic

By the same authors

  • Book

    Stephen C. Lundin et al.

    Hyperion, 2002


  • Book

    Stephen C. Lundin et al.

    Hyperion, 2003


Contained in Knowledge Pack:

  • Knowledge Pack
    Fish & Management
    To swim with the big guys, think like a fish! Learn from the popular Fish series.

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