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Innovate the Pixar Way

Business Lessons from the World's Most Creative Corporate Playground

by Bill Capodagli and Lynn Jackson

McGraw-Hill, 2009

Category: Leadership & Management

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Innovate the Pixar Way
Turn your office into a productive playground using the creative innovations that make Pixar the leader in its field.

In this summary you will learn

  • How Pixar’s founders developed and maintain its unique corporate culture
  • How Pixar’s belief in “failure recovery” fuels its most profitable projects
  • How you can benefit from this model of a whimsical yet disciplined work environment

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Why you should read Innovate the Pixar Way

Despite a blue-sky tone, this book offers a fascinating window into the singular culture of Pixar, the world’s foremost animation studio. Management consultants Bill Capodagli and Lynn Jackson balance their accounts of technological advances, cutthroat corporate politics and astonishing profits with descriptions of Pixar’s arcane approach to strategy and human resources. The tale of how Pixar’s leaders exercise their determination to run the shop their own way – while standing up to interference from Disney, their corporate parent – injects narrative drama into this straightforward presentation of Pixar’s in-house philosophy. Its leaders’ willingness to accept failure, and their faith in their own judgment about products and people, prove inspiring. The lessons offered at the end of each chapter err toward the simplistic and don’t usually demonstrate how conventional businesses might apply Pixar’s methods. Instead, the authors mostly leave extrapolation of Pixar’s business teachings to the reader. A lengthy index citing other companies that thrive under a “fun” matrix helps make up for that shortcoming. getAbstract finds that those examples, plus revealing quotes from Pixar executives, will enable readers to emulate Pixar’s strategy as they enjoy this inside-the-theatre corporate profile.

About the Authors

Bill Capodagli and Lynn Jackson of Capodagli Jackson Consulting also wrote The Disney Way.


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  1. August 22, 2010 Koushik Radhakrishnan
    The ideas were refreshing - the summary has triggerred me to buy the book. The one thing that compels about the story is the insight why a great leadership will let mistakes become creative and positive. In the age of ruthless cost cutting and operational efficiencies, this approach to me is a great differentiator to unleash limitless thinking.

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