Innovation to the Core
A Blueprint for Transforming the Way Your Company Innovates
Harvard Business Review Press, 2008
Category:
Leadership & Management
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(3)In this summary you will learn
- How to innovate broadly and productively
- How to make innovation less risky
- How to focus and sustain your innovation process
Why you should read Innovation to the Core
Peter Skarzynski and Rowan Gibson have gathered a great deal of background information on innovation. Readers who know the literature on the subject will find many of their suggestions familiar. This is not a criticism, but rather a point of praise: The book intelligently synthesizes techniques for innovation drawn from a wide range of sources to provide an up-to-date set of conceptual tools. Skarzynski and Gibson integrate these tools into a smooth, methodical process that readers can apply immediately. They illustrate their suggestions with examples and continually underscore important points. Actually, getAbstract finds that the book’s only weakness is its optimism: The authors write as if every company will be willing to face the challenge of innovation, and dedicate the time and energy needed to tackle it.
About the Authors
Peter Skarzynski is chairman, CEO and co-founder of Strategos, an innovation consultancy. Rowan Gibson is author of Rethinking the Future.
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