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Lead with a Story

A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire


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Category: Leadership & Management

Lead with a Story

In this summary, you will learn

  • How stories engage an audience
  • How to tell a story effectively in a variety of business situations
  • What kinds of stories you can tell


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Why you should read Lead with a Story

Once upon a time, young manager Paul Smith worked diligently to prepare a slide presentation for the CEO of Procter & Gamble, A. G. Lafley. To Smith’s dismay, Lafley sat with his back to the screen and didn’t glance at the slides, choosing instead to focus solely on Smith. This taught Smith a valuable lesson: A fact-based pitch never works as well as a story. In this helpful manual, Smith offers more than 100 stories readers can use in a variety of business situations. He teaches the basics of storytelling, including examples and exercises. Smith’s easy and absorbing manner draws you into each tale. getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after.

About the Author

Paul Smith, a public speaker and leadership coach, is director of Consumer & Communication Research at Procter & Gamble.

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  1. February 1, 2013 Mcdonald T Thiagarajan
    The Summary could have been a little longer.
  2. February 1, 2013 Anne Toole
    Personal stories are better -- sorry that this focuses on canned stories.
  3. February 1, 2013 Christopher Smith
    Confidence crushed after seeing and now dreading the look of eyes glazing over as you lose an audience due to lack of knowing how to tell a story right. Boy does it hurt. This gives me hope. Thank you.
  4. February 1, 2013 jack hall
    Excelent....we need this now in the black/white world of numbers!
  5. February 1, 2013 null
    Good story. I will be telling it.
  6. February 1, 2013 Juan Prestol
  7. February 1, 2013 Prashant Harkare
    looks interesting !!
  8. December 12, 2012 Julie Muhs
    a few more non P&G examples would be good, although I like the style and approach. I think the small section on feedback needs to be explored further if you are wanting to use the model suggested. Thanks

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