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Rapid Transformation

A 90-day Plan for Fast and Effective Change

by Behnam N. Tabrizi

Harvard Business Review Press, 2007

Category: Leadership & Management

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Rapid Transformation

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In this summary you will learn

  • Why transformational change is important
  • How to follow a 90-day model for successful transformation
  • How to lay the foundation for such a change

Why you should read Rapid Transformation

This book’s utility comes from its specificity. Managing major change is very difficult, but Behnam N. Tabrizi spells out exactly what your organization should do over three 30-day stages of the process. He provides numbered lists, flow charts, diagrams and examples to illustrate his model. The 90-day (plus time before and after) model itself is exciting and demanding, though some elements of the book are stronger than others. Tabrizi’s insistence on preparation before a change and his call for sharp execution during implementation is firmly grounded in realism. getAbstract recommends Tabrizi’s visionary book to anyone who is guiding or involved in major organizational change. Beware, however, that the very ease of reading and the clarity of the model may gloss over some of the challenges of change. Sometimes, identifying where an industry is going or what the best response to larger trends might be isn’t as easy as Tabrizi makes it sound. Likewise, getting people to commit to working double jobs for the three months this model demands may be difficult...but quite worthwhile.

About the Author

Behnam N. Tabrizi, the author of Becoming a Real-Time Enterprise, Accelerating Transformation and other works, teaches at Stanford University. He has served as a consultant to many firms.

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