Reverse Innovation

In this summary, you will learn

• How to define “reverse innovation”
• How it works
• Why it is so important

getAbstract rating

Why you should read Reverse Innovation

This lovely, persuasive work couples the focused repetition of a good textbook with the lively style of an entertaining article. Academics and authors Vijay Govindarajan and Chris Trimble show how to harness “reverse innovation,” in which firms create products for and in emerging economies that lead to innovative goods for the developed world. The authors provide enticing data about the quick growth of developing economies compared to slower growth in developed economies. getAbstract recommends this accessible treatise to executives at companies with a global presence and to those interested in cultural differences, creativity and diversity.

About the Authors

Vijay Govindarajan is a professor of international business at Dartmouth’s Tuck School of Business, where Chris Trimble is a faculty member.