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Soaring with the Phoenix

Renewing the Vision, Reviving the Spirit, and Re-Creating the Success of Your Company

by James A. Belasco and Jerre Stead

Warner Books, 1999

Category: Leadership & Management

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Soaring with the Phoenix
Soar like the self-perpetuating phoenix, into the realm of self-renewal and organizational renewal. You can muster a revolutionary spirit that energizes your company and creates success for your customers. But first you have to learn to fly.

In this summary you will learn

  • Why the phoenix is the perfect symbol for transformation
  • Why the phoenix is a perfect symbol for renewal
  • How you can become a phoenix leader

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Why you should read Soaring with the Phoenix

James A. Belasco and Jerre Stead use the metaphor of the mythological phoenix to underline the need for a leader to embrace change. They suggest using the phoenix to create a new vision for yourself and your company. Their "phoenix principles" include personal renewal, recognizing your connection with others and promoting their successes, committing to learning and to taking "ownership" of your life and your company. While the book is easy-to-read, and uses a nifty new metaphor, the ideas are a familiar restatement of Principles of Marketing, Management, and Organizational Behavior 101. getAbstract.com recommends this book to those who haven’t taken the basic course lately, or to those whose spirit needs a little old-style renewal dressed in fancy feathers. If you have employees whose focus is flagging, give them a flight on the phoenix.

About the Authors

James A. Belasco is a professor, consultant, and specialist in high-performance management. He is the co-author of Flight of the Buffalo and the author of Teaching the Elephant to Dance, both national bestsellers. Jerre Stead is the chairman and CEO of Ingram Micro, Inc., the world’s largest distributor of technology products and services. He has served as CEO of the Legent Corporation and has been chairman and CEO of AT&T Global Information Solutions.


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