Something Really New
Three Simple Steps to Creating Truly Innovative Products
Category:
Leadership & Management
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(2)In this summary you will learn
- What three questions you should ask about your products to become more innovative
- How to think about innovation
- How to make your organization more creative
Why you should read Something Really New
Too many books on innovation get bogged down in theory or assume that coming up with new ideas is both the point of innovation and its most important step. In contrast, Denis J. Hauptly cuts through the nonsense with a focus on the customer. Originality, in and of itself, isn’t enough, Hauptly says. He encourages innovation that results in useful, beautiful, interesting and profitable products, providing ideas and procedures you can use right away. He also provides “innovation workouts” that ask you to come up with products that solve common problems, and a list of readings. His book could be better organized, but getAbstract recommends it to product developers, for whom it will provide useful tools, and marketers, who must deal with a culture intoxicated by the next big thing.
About the Author
Denis J. Hauptly is vice president for technology strategy with a Swiss-based company and has held product-development positions with several companies.
Comment on this summary Sign in to share your opinion
| Wilma Swart | November 30, 2010 | ||||
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Innovation is very different in different type of industries. And client's needs are different in different enviroments. I think the most important part is understanding the clients in your business and their reason for being there. And then getting to really know them and connecting on an emotional level. Only then will you be able to start thinking of innovative ways to impress your guests with out of the box thinking.
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