The Wright Way
7 Problem Solving Principles from the Wright Brothers That Can Make Your Business Soar
Category:
Leadership & Management
(9)
(6)In this summary you will learn
- a new way of approaching problems and finding solutions from two of the most fascinating figures of the twentieth century, aviation pioneers Wilbur and Orville Wright
Why you should read The Wright Way
The Wright brothers were an amazing team. Working part time, these two previously undistinguished bicycle dealers from Dayton, Ohio, solved a problem that had baffled, frustrated and defeated (sometimes fatally) some of the most well-educated, well-capitalized and well known scientific entrepreneurs of their and all prior time. The story of how and why they succeeded in creating and flying the first airplane is not only fascinating, but also rich in didactic value for parents, teachers and businesspeople. Author Mark Eppler does an admirable job of drawing you into the story of the Wright brothers. getAbstract.com relishes the problem-solving principles he defines, which are, at times, refreshingly unorthodox. He abstracts these principles well and phrases them clearly, but the best demonstration of the principles lies in his retelling of the Wright brothers’ absorbing story. A very good book indeed.
About the Author
Mark Eppler is an award-winning speaker, former marketing executive and a student of the Wright Brothers. He has taught business and management at Indiana University and is the author of Management Mess-Ups.
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