Summary of Why Some Companies Emerge Stronger and Better from a Crisis

7 Essential Lessons For Surviving Disaster

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Why Some Companies Emerge Stronger and Better from a Crisis book summary
Are you prepared for a crisis? Undergo a management brainstorm before any other heavy weather hits your organization.


7 Overall

8 Applicability

7 Innovation

6 Style


In this book, author Ian I. Mitroff, an expert on crisis management, helps you attain the attitudes and philosophy you need to ensure that your organization implements crisis management correctly. Instead of repeating the basics of crisis management, he urges corporate leaders to learn, understand, adopt and practice attitudes and tactics that can help businesses implement crisis management more skillfully. This book will help you think about crisis management differently and will spur you to implement pre-crisis planning at your organization. The author’s stories about how companies have mishandled crises make it hard for you to miss the point. believes executives and managers who read this book and buy into its philosophy will learn how to become better prepared for the unexpected, so they can make a difference when it really counts.

In this summary, you will learn

  • How seven competencies can help your company handle a crisis
  • How strong companies implement crisis management
  • Why risk analysis and business continuity planning don’t work without crisis management


Thinking the Unthinkable
You may not like to think about a crisis affecting you or your organization, but you no longer have that choice. Before September 11, 2001, few people would have fathomed the scenario of a "flying bomb" destroying New York City skyscrapers. These attacks...
Get the key points from this book in less than 10 minutes.

About the Author

Ian I. Mitroff is a professor at the Marshall School of Business and the Annenberg School for Communications at the University of Southern California. He’s the author of numerous papers and books on crisis management, management policy and other areas of business.

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