Winning in Turbulence

In this summary you will learn

• How to determine your firm’s position during a recession
• How to identify opportunities
• What strategies will help you ride out the downturn and prepare for the upturn

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Why you should read Winning in Turbulence

Corporations navigating economic turbulence need no-nonsense, actionable advice, and this pocket guide to corporate survival in recessionary times provides just that. The book is quick and easy to read, with commonsense suggestions for companies of all sizes and strategies, and from any industry. Part of the Memo to the CEO series, this meaty but compact manual contains tried-and-true wisdom from consultant Darrell Rigby, a Bain & Company partner, writing in collaboration with his colleagues in strategy, marketing, performance improvement and mergers. Don’t be fooled by the book’s diminutive size or occasionally oblique language. Each section packs in solid, usable information, plus anecdotes, examples, questions, diagnostics, tools and graphics. getAbstract recommends this succinct book to CEOs and executives flying in rough air.

About the Author

Darrell Rigby, a partner at Bain & Company, leads the firm’s global retail and innovation practices. He also writes and speaks on strategic management in crisis.