Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann and Cornelia Amstutz
Masterpieces of Swiss Entrepreneurship
Swiss SMEs Competing in Global Markets
Springer, 2021
What's inside?
Swiss ingenuity and frugality – powerful forces – translate to business success.
Recommendation
Swiss academics Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann and Cornelia Amstutz offer an in-depth study of three dozen Swiss companies that have withstood competition and intergenerational succession planning. The authors find common themes and compelling tales among these hardy businesses. Business leaders who don’t necessarily want to take over the world, but who do want to build something that lasts, will welcome this study of Alpine inspiration.
Summary
About the Authors
Jean-Pierre Jeannet served on the faculty of Babson College from 1974 to 2013. Thierry Volery is professor of entrepreneurship and director of the management department at ZHAW School of Management and Law. Heiko Bergmann is an adjunct professor of entrepreneurship at the University of St. Gallen. Cornelia Amstutz is a research associate at the University of Lucerne.
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