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Real-Time Marketing & PR
Book

Real-Time Marketing & PR

How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Wiley, 2010 more...


Editorial Rating

8

Qualities

  • Applicable

Recommendation

“Real-time” marketing calls for promotion and public relations activities that move as fast as contemporary business. Time-consuming planning and procedures must yield to rapid action and reaction. Online news business and marketing expert David Meerman Scott explains how to plan and conduct marketing and public relations activities that move as quickly as the audience they seek and the competition they have to beat. getAbstract recommends Scott as a trusty guide for leading the uninitiated through the online marketing wilderness. His book offers much for businesspeople, especially marketers, who want to develop implementation in real time. Now.

Take-Aways

  • Today’s marketing must operate in real time – the here and now.
  • Marketing includes rapid product development, customer service and communication.
  • Executives must adopt a real-time mind-set to help their companies make this transition.

About the Author

David Meerman Scott wrote the best-selling The New Rules of Marketing & PR.