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15 Minutes Including Q&A

A Plan to Save the World From Lousy Presentations

by Joey Asher

Persuasive Speaker Press, 2010

Category: Sales & Marketing

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15 Minutes Including Q&A
Wake up your audience, and they will pay attention to your presentation.

In this summary you will learn

  • Why businesspeople tend to deliver terrible presentations
  • How to plan and deliver a great presentation
  • How to handle question-and-answer sessions

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Why you should read 15 Minutes Including Q&A

Joey Asher, president of Speechworks, teaches businesspeople how to speak in public. In this compact manual, featuring small pages with big type, Asher presents his techniques for delivering solid presentations. Some of them might read as contrary to usual practice, such as encouraging audience questions during your speech, instead of after, or repeating just three points. Asher introduces helpful procedures and explains the steps – from rehearsal to Q&A – to delivering a riveting business presentation. getAbstract suggests that anyone who must make presentations will greatly benefit from reading Asher’s eminently helpful book. Now you can stand proud at the lectern knowing that you will be ready.

About the Author

Joey Asher is president of Speechworks, an Atlanta communication-skills coaching company. He also wrote Even a Geek Can Speak.


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  1. November 28, 2011 Larry Kientz
    Excellent Summary - Keep it with you whenever you have a presentation to make.

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