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Championing Ideas and Influencing Others

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Category: Sales & Marketing


In this summary, you will learn

  • Why advocacy is important
  • How to advocate successfully for your ideas

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Why you should read Advocacy

You may not be a lawyer, politician or inventor, but, at some point in your career, you’ve probably had to advocate – that is, convince others to buy into an idea. Communications consultant John A. Daly teaches the strategies successful advocates employ: the basics of presenting an idea, the importance of cultivating a broad network and the empowerment that arises from conducting successful meetings. He provides charts and detailed lists to guide you through each step of the process. The book is lightly repetitious and refers often to common knowledge in the field, but it is smart and highly useful. getAbstract recommends it to anyone who needs to sell an idea – in whatever line of work – and become a successful closer.

About the Author

Communications consultant John A. Daly teaches at the University of Texas at Austin.

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  1. August 6, 2013 Omar Shamsaldeen
    very good book
  2. March 15, 2013 Yessenia Batista
    There are some great takeaways and specific applicable steps in the summary to help you succeed as an advocate. We are all advocates. We all have ideas that we want to see come to life. Following some of the suggestions in this book will give you a good foundation.

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