brand.new

by Jane Pavitt

V&A Publications, 2000

ISBN: 9780691070612
Pages: 224

Category: Sales & Marketing

In this summary you will learn

• What branding is
• The history of branding
• How brands have become an integral part of modern life

Why you should read brand.new

This visually stunning, insightful and clever book was published to coincide with a major exhibition of the same name at the Victoria and Albert Museum in London, England. The exhibit’s curator, Jane Pavitt, is also the book’s editor. She has selected essays on branding and its impact on consumers and culture that take a challenging look at the phenomenon of international consumerism and how it came to be. With its wonderful illustrations, including photos of products, advertisements and retail outlets spanning the entire 20th century, this richly detailed book will make a beautiful addition to any library, but is far too insightful to be relegated to a mere showpiece. So getAbstract recommends that you don’t stop with the pictures. Read this informative and often irreverent set of essays by critics, historians, scholars, designers and business experts. This exhibit packed between hard covers is an innovative way to view – and truly understand – the power of branding.

About the Author

Jane Pavitt  is Senior Research Fellow at the Victoria and Albert Museum and the University of Brighton in England. She has written widely on aspects of design and design history, and has organized a number of major exhibitions. Ms. Pavitt edited brand.new and wrote two of its essays.

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