Buyology

In this summary you will learn

• What is wrong with traditional marketing
• How neuromarketing works
• How people make decisions

getAbstract rating

Why you should read Buyology

This fun, useful and occasionally scary book demonstrates that author Martin Lindstrom is both well-versed in marketing practices and deeply engaged in academic research into neuromarketing. As a result, he can discuss findings from the latest studies involving brain scans, measured attention and recall – and explain how they relate to sales and purchases. This book could be twice as long and still be hypnotic; its main weakness is that Lindstrom breezes through study after fascinating study, giving each one only a few pages. However, that said, those interested in rationality, free will or communication will find much of interest here. getAbstract recommends it to them and, of course, to anyone making sales and marketing decisions.

About the Author

In 2009, TIME magazine named Martin Lindstrom as one of the world's most influential people. He is an adviser to top executives at Fortune 100 companies and has been featured in The Wall Street Journal, Newsweek, The Economist, New York Times, The Washington Post, and more. The Wall Street Journal acclaimed his previous book, BRANDsense as one of the five best marketing books ever published. Buyology, a New York Times and The Wall Street Journal bestseller, has been translated into more than 30 languages.