C-Scape

In this summary you will learn

• How the “four C's” – “consumers, content, curation and convergence” – are reshaping media and business
• How companies are adapting to this new “C-scape.”

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Why you should read C-Scape

To a carpenter, a hammer fixes every problem; to a media mogul immersed in TV networks and digital technologies, better use of media can solve every marketing issue. That’s the framework for Larry Kramer’s book, which explores the constantly shifting forces of the digital age. Kramer, founder of MarketWatch, Inc. and former president of CBS Digital Media, calls these forces the “four C’s” – “consumers, content, curation and convergence.” This “C-scape” endows individuals with the power to increasingly call the shots and constrains companies to focus more and more on media for their ultimate success. Kramer’s front-row seat in constructing the current media landscape provides the book’s rich anecdotes and illustrative case studies, but readers outside the media business will have a harder time figuring out how to harness the four C’s. Nonetheless, getAbstract recommends this look at how digital technology has altered business to marketers and executives. Learn about the C-scape from someone who had a hand in creating it.

About the Author

Larry Kramer teaches media management at Syracuse University. He was the first president of CBS Digital Media, and is the founder and former chairman and CEO of MarketWatch, Inc.