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Clients First

The Two Word Miracle


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Category: Sales & Marketing

Clients First

In this summary, you will learn

  • How and why Joseph and JoAnn Callaway developed their “Clients First” philosophy
  • What this attitude requires
  • How to implement the Clients First ethos at your firm


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Why you should read Clients First

Joseph and JoAnn Callaway, owners of the Arizona real estate firm Those Callaways, offer a homespun, endearing tale about their adventures in real estate and their sales of more than $1 billion in homes during their first 10 years of business. The secret to their success: Always put your clients first. While they present an attractive, adaptable and ethical business philosophy, their special story isn’t perfect: The narrative is slow moving and repetitive. And the Callaways sometimes push the boundary between wholesome anecdotes and cloying sentimentality. However, getAbstract recommends their wonderfully unaffected, uplifting memoir to all businesspeople who want to serve their clients better.

About the Authors

Joseph and JoAnn Callaway own Those Callaways, a Phoenix, Arizona, real estate firm.

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